IMTM Tourism exhibition IsraelGreek National Tourism Organization   participated in the 18th International Tourism I.M.T.M held on 14 and 15 February in Tel Aviv Israel. I.M.T.M.  is the largest annual exhibition in the Eastern Mediterranean and takes place under the auspices of the Israeli Ministry of Tourism.
The large participation of both professionals and the public and the very positive reception of the Greek participation highlighted the dynamics of the Israeli market for Greek tourism, which reflected estimated growth in incoming tourism in the region of 20-25% for 2012.
The General Secretary of the G.N.T.O  Mr. Koletsos gave a series of interviews to 8   journalists of Channel 2 in Israel’s state television, to the HAARETZ newspaper  and to Channel 1 of the Israeli radio in Jerusalem, achieving maximum visibility and publicity of the competitive advantages offered by Greece as a tourist destination.
The full support of the mission of G.N.T.O offered ambassador to Israel, Mr. KyriakosLoukakis.
The Greek pavilion  also visited the international basketball player Theo Papaloukas who supported our participation and lured crowds to visit.
It is widely believed that there  is the need for planning and implementing actions for the transformation of the Israeli market in emerging market tank for Greek tourism

Posted by the Easytraveller Team

Pyramids Ghiza EgyptEgypt will be the partner country of ITB Berlin 2012 after an agreement signed by the Egyptian Minister of Tourism and the CEO of Messe Berlin.

”This is extremely important for us”, said Mounir Fakhry Abdel Nour, the Egyptian Minister of Tourism at ITB Berlin, adding, “we stand by our business partners and will be honouring all our agreements“. He noted that as the sector contributing most to the Egyptian economy tourism would continue to remain important. “The livelihood of one in seven Egyptians depends directly or indirectly upon tourism.” The tourism authorities have reacted quickly and adjusted their promotional campaigns to accommodate recent events.

The peaceful revolution has been the theme dominating the participation of this popular tourism destination in this year’s ITB Berlin. Having taken up his post two weeks ago, the new minister of tourism expressed his delight that ITB Berlin was the destination of his first trip abroad.

Taking as its slogan “Welcome to the country of the peaceful revolution“, a campaign has been launched focusing on a peaceful new beginning. The previous headline “Egypt – where everything began“ still holds true but, according to Amr El Ezaby of the Egyptian Tourism Board, in the present tense it takes on a new meaning. “Egypt – where everything begins” is the slogan now.

The demonstrations at the end of January caused a huge decline in tourism. However it is already beginning to recover. There were no visitors in February, but Abdel Nour hopes to secure their return in March. “Tourism will be back to previous levels sooner than expected.“

He is confident that the overall statistics in 2011 will be equal to those of 2010. Last year there were 14.2 million tourists, 1.33 million of whom were Germans, which surpassed the 2009 figure for German tourists by 10.5 %.

The Easytraveller Team